Marketing Agency Sets Client Up for Success with Brand Consulting

Project Scope

In the competitive world of marketing, making sure new products catch consumer attention is crucial. Creating the right brand names is an important part of the process and this is where our client comes in.

This client is a marketing agency specializing in brand development and market analysis. They offer services like market research, brand strategy, and digital marketing.

For this ongoing collaboration, our client provides a list of potential brand names for their end clients who plan to export into international markets. These names need validation based on their pronunciation and meaning in various languages and cultures. The goal is to ensure that the names resonate well with the target audience in international markets.

Project Process

ITC Global assembles a team of linguists specialized in branding to evaluate the brand names. This work requires a deep understanding of each target country, including its culture and history, as well as consumer behaviors in these markets. In addition, our team must consider the marketing aspect, putting themselves in the consumer’s shoes to assess the relevance of each brand name.

One of the main challenges is to identify the right marketing experts across different cultures and countries. ITC’s dedicated project managers remotely coordinate the market research, ensuring thorough and well-founded analyses.

Finishing Touches

We created a user-friendly design for delivering the results so the marketing team can quickly implement the recommended brand names after each round of evaluation.