Did you know that content marketing is 62 percent less expensive than traditional marketing and generates around three times more prospects? Grow your business today with content writing services from ITC Global.
Content writing is a service that provides custom content tailored to a company’s objectives and audience. The writer follows a client brief, researches the topic and writes the content. A round of revision is typically included to address client feedback.
Why outsource content writing?
Content writing requires a significant investment of time and human resources. There are several challenges a company can face when writing content:
Limited internal availability to write content
No skills or specific expertise on the type of content to be created
Limited budget for hiring a dedicated team
Difficulty meeting the required demand
Lack of new ideas
Difficulty creating a complete brief
While it’s true that your team is the one that knows your business best, you may need to work with an external provider when your team doesn’t have enough time or when you want to focus on your core tasks. Finding professionals who provide SEO content writing services, or any other type of content, will help you save time and give you access to the multitude of skills they bring (writers, graphic artists, SEO specialists, project managers, etc.). Our content creation agency can put all these resources at your disposal.
What is a client brief and what information does it contain?
A client brief is an outline of the project and all relevant information so the content writer can tailor what they write to your specifications. The brief includes information on:
Context: Who is your company? What is your positioning, your main competitors, your brand identity, your editorial and brand style guide, etc.?
Project: What do you need? What are your objectives? Who is the main audience? Do you have any schedule requirements? What are the technical details related to the content you need (for example, content length, specific SEO keywords to include)? Do you have any examples that inspire you?
All these questions help us understand what you need so we can provide exactly what you’re looking for and make sure the project runs smoothly.
What is ITC Global’s content writing process?
You can either provide us with a brief or meet with one of our experts to outline your project requirements. Once the brief has been created, we select the writers for your project. They will always be experts in the subject matter and will write in their native language. We may do a test to narrow down the pool of writers and make sure we are following your editorial style guide. Finally, we can also send you a sample to approve, meaning we’ll write an initial document that will serve as a template for all similar documents we create.
Ready to work with us?
Speak the language of your customers, prospects, partners, and employees around the world with ITC Global’s full suite of solutions powered by our unique blend of talent and technology. Every language solution you need, from translation to AI technology. Tailored to you. All in one place.