Six Continents and ITC Global announce their strategic alliance, building on several months of successful operational partnership. The alliance, which paves the way for a legal merger in the coming months, marks a turning point for these two experts in multilingual translation and artificial intelligence optimization. Their aim is to have greater impact in a rapidly evolving market.
AI is shaking up the global language ecosystem
The rise of artificial intelligence has profoundly transformed the production of multilingual content. Machine translation tools have proliferated, promising speed and simplicity. But in reality, companies have to contend with a technological environment where the variety of solutions, terminological inconsistencies and data confidentiality issues complicate practical use. As the volume of content continues to soar, companies need support more than ever to guarantee consistency, cultural accuracy and high quality in their communications. It is in this changing environment that Six Continents and ITC Global—two experts in linguistic innovation, multilingual content creation and artificial intelligence integration—announce their strategic alliance, following several months of fruitful partnership.
Joining forces for more impact on the global stage…
Six Continents and ITC Global have long shared the conviction that AI can take us much further, provided it is guided by specialists and managed by linguistic professionals. The two companies integrated these tools well before they became widespread. The company merger will consolidate this hybrid approach, delivering more secure, high-performance multilingual strategies. This union strengthens their ability to respond to large-scale calls for bids and to provide long-term support to companies and public organizations in a highly fragmented sector, the vast majority of which is made up of small structures.
…covering a wide range of needs
With a global network of over 3,000 linguists covering around 100 languages and experts in highly specialized fields, the two companies are already meeting a wide range of needs: translation of technical documentation, creation and adaptation of digital content to boost their clients’ international visibility, e-learning, audiovisual services (multilingual production, dubbing, computer-generated voices, accessibility, sign language, audio description, etc.), AI interpreting, multilingual go-to-market e-commerce strategies and advice on integrating AI and optimizing solutions to reduce risks.
In each of these areas, they opt for an approach that combines advanced technologies, human discipline, support and linguistic consistency.
A shared vision for reframing translation in the age of AI
Gaëtan Chrétiennot, founder and co-director of Six Continents, is an international lecturer and consultant who has been working with universities and companies for over 20 years: “Every market has its own culture. AI must learn from humans in order to adapt to them. A company with real export ambitions needs human experts to steer and implement the best AI-human-process recipe and thereby ensure its international success.”
Peggy Santerre, co-director of Six Continents and specialist in multilingual content governance: “Companies are lost in the jungle of solutions. They have tried integrating pure AI solutions and now want human experts to help them make the right choices. We help them choose the right tools for their business, to support their international goals and ensure that their brand is understood everywhere, not merely translated. Intelligent management of multilingual content is becoming a real driver of international growth.”
For Céline Imbaud, founder and CEO of ITC Global, and a brand voice strategist: “In this frantic race for speed, one truth remains: every word counts. It’s always better to speak well than to speak fast.”
“Our merger was born of a long-standing friendship and a deep-seated conviction that, in the face of the technological changes affecting our sector, we can go further together than on our own. By combining our expertise and our teams of experts, we can create truly new solutions and open up a much wider range of opportunities for our clients”, add the directors.
The new group also intends to pursue external growth, strengthen its presence in Europe and consolidate its foothold in North America, where it is already considered a key player.
About Six Continents
With over twenty years of expertise, Six Continents is a key player in translation, linguistic innovation and multilingual content creation. Founded by Gaëtan Chrétiennot, an international lecturer and consultant in translation technologies and strategies since 1995, and co-managed by Peggy Santerre, an expert in multilingual solutions and former national winner of the Femmes de l’Économie à l’international award, the company is ISO 17100 and ISO 18587 certified. Based in Strasbourg/Vendenheim, Lyon and Marseille/Aix-en-Provence, it supports companies, institutions and major groups in making language strategy a responsible, sustainable and value-creating investment. The company has around twenty employees.
About ITC Global
With over twenty-five years’ experience, a visionary approach and three offices (in Lyon, Montreal and Miami), ITC Global supports organizations in their multilingual strategies to accelerate their international growth. Their strength? Being a one-stop shop ready to offer customers an entire range of solutions beyond translation (audiovisual, interpreting, accessibility, international marketing, intercultural management, etc.). Founded in 1999 by Céline Imbaud, ITC is ISO 17100 certified and places innovation and people at the heart of the tailor-made solutions it offers its clients. The company employs close to fifty people.
Press relations: marketing@itcgl.com
