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Explore our articles for news about the translation industry and tips for managing your multilingual projects.

About ITC

GALA 2024: Unspoken Barriers to GenAI Adoption

Localization Engineering Manager Thomas Mosley represented ITC at the GALA 2024 conference, hosted April 21-23 in Valencia, Spain. Read on for his insights on how generative artificial intelligence (GenAI) is impacting the globalization and localization industry. The GALA 2024 conference was inspiring and informative. I gained valuable perspectives from industry leaders, tech providers, and other language service providers, while also stepping back and reflecting on where the language industry stands and where we are heading. Here are a few of my key takeaways. First, I noticed some confusion over what

June 5, 2024 No Comments

Interpretation

Interpretation for everything, everywhere, all at once

Need on-demand interpretation so everyone gets the right information in their language? ITC Global is your partner for consecutive over-the-phone and video-remote interpretation available 24/7/365 in 300+ languages (including American Sign Language for VRI). Plus, our OPI and VRI services are HIPAA compliant, so you can trust all communications remain confidential. We also offer a full suite of onsite and virtual interpretation services for any event, no matter where you find yourself. Not sure what kind of interpretation is best for your situation or event? Check out our infographic below.

May 14, 2024 No Comments

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The Ethical Quandaries of Translation: Navigating Source Text Faithfulness and Cultural Sensitivity

The complex art of translation, which involves transposing a message from one language into another, poses critical ethical questions. Translators have to navigate being faithful to the source text while transmitting the meaning of a message in a way that fits a specific cultural context. In this article, we’ll explore the ethical challenges that surface when translating a text, highlighting the issues translators face in their quest to make a text accessible to everyone while remaining true to the source. Why Staying Faithful to the Source is an Ongoing Challenge

May 14, 2024 No Comments

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2024 Olympic Games in Paris Celebrate Sports and Linguistic Diversity

Linguistic diversity at the Olympic Games is a fundamental aspect of this global event, which brings together athletes, officials and the media, as well as more than 11 million tourists from around the world, highlighting the global community’s linguistic richness while celebrating excellence in sports. During July and August 2024, Paris will transform into a majestic theater for the 206 nations gathering to celebrate athleticism. Media coverage plays an essential role in building bridges between the different languages and cultures represented. More than 26,000 written press, TV and radio journalists

May 14, 2024 No Comments

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What is the future of the translation industry?

One might think that the future of the translation industry is uncertain. The rise of new technologies like artificial intelligence, the global economic slowdown, and the omnipresence of English in our daily lives are all factors that could threaten the translation industry. But whether it’s international commerce or leisure activities, translation continues to bridge the gap between languages, enabling individuals and organizations to connect and understand each other. In this article, we’ll explore the importance of the translation industry and how it continues to evolve in response to the ever-changing

February 27, 2024 No Comments

About ITC

ITC Global Partners with Easygenerator to Localize E-learning and Knowledge Sharing

ITC Global is pleased to announce we are partnering with Easygenerator to help global businesses deliver localized e-learning with a user-friendly authoring tool. Easygenerator customers can now access ITC Global’s localization and translation services to speak their learners’ language through professional human and AI-generated translation, audio and video localization, multilingual graphic design and more. And ITC Global clients benefit from a more agile tool to create e-learning courses using this award-winning platform. Translating and localizing e-learning materials makes them easier to understand and more relevant, which has several benefits for

February 23, 2024 No Comments

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3 Atypical Places Where Translation is Typically Important

Translating personal communication or legal documents is a fairly common task. There are, however, many fields in which translators are needed that are not as common—and most companies don’t think of those other areas until they’re in desperate need of one. These three fields are not often thought of as significant in translation, but they are becoming more important than ever. 1) Food Products For those who love to bake and cook, but have very little time to sit down and create a masterpiece from scratch, boxed mixes are a

June 1, 2018 No Comments

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How One Small Word Can Have One Big Meaning

Translation takes a written word from its original language and rewrites it in a different language while making sure it conveys the same meaning. Think it sounds simple? Sometimes it is, but sometimes it’s not. There are plenty of words that describe multiple feelings and situations all at once—and these don’t transfer over to another language that easily. Take, for example: Gattara This Italian word is closely related to the idea of a “crazy cat lady” in Canada, but without the “crazy” part. A gattara is an elderly lady who

June 1, 2018 No Comments

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The Importance of Animal Translations

Last year, a Giraffe named April stole the hearts of people all over the world. April the Giraffe was preparing to have a baby and the facility where she was housed, The Animal Adventure Park in Harpursville, N.Y., installed a webcam so that people could watch when it was time for the baby to arrive. Little did anyone know that April and her baby would become world-famous; over 15 million people tuned in to watch the live birth on YouTube. April the Giraffe Around the World In English, she may

May 4, 2018 No Comments

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I Just Came to Say Hello

Hello, how are you today? If you live in a country such as the United States, where English is the most common language spoken, this is a phrase that you might utter a few times a day. If you live there and say hello in a different language, however, you’re still in good company, and that company may be getting more common. English as the Main Language According to the Census Bureau, the number of people who speak a Language Other Than English (LOTE) will continue to “slowly increase over

April 27, 2018 No Comments

International development

Finding the Right Translation for a Corporate Culture

Though English is one of the top spoken languages in the world, not having the ability to translate other languages “can be one of the biggest mistakes a business—especially those in the financial services sector—can make,” says World Finance. It’s a Big World Out There Translation is often the last thing that businesses think about when making plans and setting goals. However, with the rapid pace in which globalization is occurring each day, it should be on the top of the list. Translation has the power to make or break

April 18, 2018 No Comments

Marketing & Communication

Content is King, But How Does it Translate?

These days, content is everywhere. Any company that plans on establishing a real presence in the world needs content on their website and on social media channels. Content is King Content can be as simple as a daily Tweet, Instagram photo, or Facebook post. Website content can include blogs, articles, and even eBooks that can give consumers more information that ultimately leads them to trust you. And trust is not the only thing that keeps them coming back, it establishes you as a thought leader in the industry. You’ll find

April 11, 2018 No Comments

Translation

What You Never Knew About the Importance of Translation

Every September, the world recognizes International Translation Day. This might leave many people to wonder: Why is translation so important that it deserves its own day of celebration? Globalization is on the Rise If you were born in a country where English is the primary language spoken, you might not think about language translation very often. In countries like the United States, the main language is English, but with such a diverse population from other countries and cultures on the rise, there’s an increase in other written and spoken languages.

April 5, 2018 No Comments

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Top 5 Expressive Words with No Translation

Even people who only speak one language can often say hello in another. Whether it’s Bonjour, in French, or Hola, in Spanish, hello can be translated in just about any language spoken across the world. There are many words, however, that simply have no translation. The list is long and to put them all in one place would mean a lengthy piece. Instead, we’ll share our five favourites that express what we all feel from time to time in a relatable, but non-translatable, way. 1) Rocambolesco This fantastic Italian word

March 29, 2018 No Comments