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Explore our articles for news about the translation industry and tips for managing your multilingual projects.

About ITC

GALA 2024: Unspoken Barriers to GenAI Adoption

Localization Engineering Manager Thomas Mosley represented ITC at the GALA 2024 conference, hosted April 21-23 in Valencia, Spain. Read on for his insights on how generative artificial intelligence (GenAI) is impacting the globalization and localization industry. The GALA 2024 conference was inspiring and informative. I gained valuable perspectives from industry leaders, tech providers, and other language service providers, while also stepping back and reflecting on where the language industry stands and where we are heading. Here are a few of my key takeaways. First, I noticed some confusion over what

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Interpretation

Interpretation for everything, everywhere, all at once

Need on-demand interpretation so everyone gets the right information in their language? ITC Global is your partner for consecutive over-the-phone and video-remote interpretation available 24/7/365 in 300+ languages (including American Sign Language for VRI). Plus, our OPI and VRI services are HIPAA compliant, so you can trust all communications remain confidential. We also offer a full suite of onsite and virtual interpretation services for any event, no matter where you find yourself. Not sure what kind of interpretation is best for your situation or event? Check out our infographic below.

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The Ethical Quandaries of Translation: Navigating Source Text Faithfulness and Cultural Sensitivity

The complex art of translation, which involves transposing a message from one language into another, poses critical ethical questions. Translators have to navigate being faithful to the source text while transmitting the meaning of a message in a way that fits a specific cultural context. In this article, we’ll explore the ethical challenges that surface when translating a text, highlighting the issues translators face in their quest to make a text accessible to everyone while remaining true to the source. Why Staying Faithful to the Source is an Ongoing Challenge

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2024 Olympic Games in Paris Celebrate Sports and Linguistic Diversity

Linguistic diversity at the Olympic Games is a fundamental aspect of this global event, which brings together athletes, officials and the media, as well as more than 11 million tourists from around the world, highlighting the global community’s linguistic richness while celebrating excellence in sports. During July and August 2024, Paris will transform into a majestic theater for the 206 nations gathering to celebrate athleticism. Media coverage plays an essential role in building bridges between the different languages and cultures represented. More than 26,000 written press, TV and radio journalists

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What is the future of the translation industry?

One might think that the future of the translation industry is uncertain. The rise of new technologies like artificial intelligence, the global economic slowdown, and the omnipresence of English in our daily lives are all factors that could threaten the translation industry. But whether it’s international commerce or leisure activities, translation continues to bridge the gap between languages, enabling individuals and organizations to connect and understand each other. In this article, we’ll explore the importance of the translation industry and how it continues to evolve in response to the ever-changing

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About ITC

ITC Global Partners with Easygenerator to Localize E-learning and Knowledge Sharing

ITC Global is pleased to announce we are partnering with Easygenerator to help global businesses deliver localized e-learning with a user-friendly authoring tool. Easygenerator customers can now access ITC Global’s localization and translation services to speak their learners’ language through professional human and AI-generated translation, audio and video localization, multilingual graphic design and more. And ITC Global clients benefit from a more agile tool to create e-learning courses using this award-winning platform. Translating and localizing e-learning materials makes them easier to understand and more relevant, which has several benefits for

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Serious Games Need Fun Translation

Serious games are a relatively new genre to the game industry, but in many ways, these types of games are becoming more and more important not just to the companies that make them, but the audience they serve. Unlike regular video games, which are meant strictly to entertain, the “serious games” genre has education in mind. Serious games need creative translations Everyone knows that “learning by doing” is an effective teaching tool, and it’s become clear over the years that one of the great strengths of games is the interactive

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The importance of proper punctuation

With the widespread use of texts, social media posts, and emails today, language usage is transforming. These types of communication tools encourage people to shorten phrases to acronyms, abbreviate words in new ways, and limit or even omit punctuation. While this saves keyboard strokes and character usage, it can end up causing embarrassing communication errors. Punctuation Can Give Words New Meaning Although it’s not a big deal to remove a period or shorten a word in order to save a character or two, other punctuation errors can end up being

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Tips & Advice

Google Translate Is Not Enough

The automation of so many complex processes in our world can sometimes give rise to a false sense of faith in what technology can do. Word processors, for example, eliminated the need for typewriter ribbon, paper waste, and even gave the world the “delete” key, which made writing easier, but didn’t mean that everyone could now become a great writer. In the same way, assisted focus, camera sensors that automatically adjust lighting, and the now infamous Photoshop software have made it easier to capture vivid, engaging photographic images, but it’s

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Augmented Reality Is Coming & It Will Need Translation

The future always seems to be just around the corner, but one piece of science fiction is coming sooner than people might expect. While virtual reality is a phrase that’s been invoked often recently, promising the idea of exploring digital worlds, augmented reality is a counterpart in which the world we see and live in gets a little digital assistance. Early prototypes such as “Google Glass” and now Microsoft’s “HoloLens” have made great strides in bring this technology closer to the general public. Augmented reality is essentially a piece of

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Did you know?

Translators – One of the Fastest Growing Careers Today

With many college graduates facing a mountain of student loan debt upon graduation, it’s important for students to focus their studies on careers that will actually have decent paying jobs waiting for them upon graduation. According to the United States Bureau of Labor Statistics one of the fastest growing careers right now is translation services. Translators are needed in all languages around the world today and, translation services are well poised to continue to be a high demand career far into the foreseeable future. People Need to Communicate Translation services

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Fun Facts About Translation

Translation services are an integral part of today’s global economy. But, where did translating begin? How did the translation machines of today come about? And where will translations be in the future? These are all interesting questions and we’ll answer them and more as we take a look at translations throughout history. The First Translations Given the fact that translating only refers to written work, the first translations did not originate until humans began to read and write; which was long after they began to communicate with each other verbally.

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Tips & Advice

Translation Errors, Their Potential Consequences, and How to Avoid Them

Experienced translators know how to deliver error free translations that are accurate and localized so that everyone can communicate successfully. Sometimes though, people choose to work with a “friend who knows Russian” or an otherwise non certified translator and, mistranslations shortly ensue. While most translation errors don’t cause a big problem and some are even funny, other mistranslations can have major consequences that may even cause injury or legal ramifications. Examples of Translation Errors Mistranslations can have a surprisingly big impact. Some examples of translation errors and their ripple effect

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Marketing & Communication

Accurate Communication Across Cultures is About More Than Just Words

When translating content it’s always important to remember that communication across cultures doesn’t just mean an accurate translation of the words from one language into another. In order to convey your full message to an international audience your content should be localized and translated for each area. This is the only way your translations will mean exactly what you want them to no matter where in the world you share them. Language localization refers to the need to review all translated content for cultural appropriateness and sensitivity based upon the

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