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Explore our articles for news about the translation industry and tips for managing your multilingual projects.

A man wearing headphones and tinted glasses lays on a couch listening to a movie with audio description.

Accessibility

What is described video and how does it improve accessibility?

As video content becomes more central to communication, marketing, and entertainment, it’s more important than ever to create content that everyone can enjoy and appreciate. For individuals who are blind or have visual impairments, described video (DV) and audio description (AD) provide essential access to visual information that would otherwise be missed. When offered in multiple languages, it also removes cultural and linguistic barriers, allowing global audiences to engage with content on equal terms. In this article, we’ll explore what described video and audio description are, why they’re needed, how

July 7, 2025 No Comments

Accessibility

What are SDH Subtitles and Closed Captions?

DUN-DUN…DUN-DUN…DUNDUNDUNDUNDUNDUNDUNDUN Terrified yet? Music, sound effects, and other audio elements are an integral part of movies like the 1975 American cult classic Jaws, instantly evoking a particular atmosphere. The same is true for a wide variety of content ranging from corporate videos to video games. So how do media companies, and anyone else who creates video content, make sure people who are d/Deaf or hard of hearing can enjoy the same spine-tingling experience? And what about other people who watch video content with the sound off? Fortunately, there’s a solution:

June 17, 2025 No Comments

Hybrid team meeting with five people around a conference room table and nine people on a large screen

Intercultural Competence

How Intercultural Competence Drives Business Performance

Today’s the first meeting with your new product development team after the merger. Energy is high as three of your team members settle in around the conference room table and the rest pop up on the screen. You take a deep breath and start introductions. An hour later, things are going off the rails. Your French project manager keeps interrupting, your Japanese subject matter expert hasn’t said anything yet, and your German purchasing coordinator keeps checking his watch. Finally, your American engineer turns to you and says, “See, I told

June 6, 2025 No Comments

Screenshot of a white man wearing a dark shirt in front of a green screen using American Sign Language

Accessibility

How Sign Language Content Creation Supports Accessibility

What kind of experience does a person who uses sign language have with your company? Can they easily understand your communications?Sign language content creation is an essential solution for businesses and organizations that want to make sure everyone can access their services and products in the format that works best for them. It is also a great way to remove barriers that make life more difficult for people who are Deaf or hard of hearing and communicate primarily in a sign language.In this article, we’ll take a deep dive into

May 12, 2025 No Comments

Screenshot of a video guide in French Sign Language

Accessibility

How a French Cultural Site Makes Museum Visits Accessible

The Fondation Musée Schlumberger, located at Château de Crèvecœur-en-Auge, is setting an example for heritage sites worldwide with their commitment to accessibility for all. For more than 15 years, Alix Alduc-Barbat has played a central role as collections manager and accessibility coordinator. In this interview, she gives us an inside look at one of her most memorable projects: creating a video guide in French Sign Language in collaboration with ITC Global. Read on to learn how this initiative helped the foundation take cultural inclusion to the next level thanks to

April 23, 2025 No Comments

Accessibility

PDF Accessibility: How to Make an Accessible PDF and Why You Should

Digital accessibility is a top priority these days since so much happens in digital spaces. But lots of people still don’t realize how important it is to make their PDFs documents accessible. This is essential knowledge for companies, government agencies, and individuals who want to follow accessibility standards and provide equal access to their content. In this article, we’ll explain why it’s important to make your PDFs accessible, how to create an accessible PDF, and what best practices to follow when creating PDFs. What is an accessible PDF? An accessible

March 27, 2025 No Comments

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Did you know?

3 Non-English Words Now English

The difference between a dead and a living language are pretty clear, but beyond the fact that one is in active use and another is not, a key feature of a living language is its ability to change and evolve. The English that is used and spoken in the 21st century is so different from the Elizabethan English used in the 16th century that it requires scholarly specialization to even understand Shakespeare today “fluently,” rather than constantly referring to an index or guide to look up grammar and vocabulary no

January 4, 2017 No Comments

Translation

Top 4 Reasons Good Translation Matters In Politics

Achieving the right results in international politics requires effective communication. And since different countries speak different languages, accurate translation is an important part of good communication in politics. For example, consider statements Vladimir Putin made this summer concerning Donald Trump. Putin said Trump was “ochen’ yarkiy chelovek.” Literally translated this means: “a very bright person.” However, the issue here is that in Russian, “bright” doesn’t mean intelligent as it can in English. Instead, the more accurate translation would be that Putin said Trump is a “very colorful character.” What Putin

January 1, 2017 No Comments

Tips & Advice

3 Tips For Hiring Translation Providers

When you want your plumbing repaired, you call a plumber. When you want a building designed, you get an architect, and when you want your written work converted to another language, you hire a translation provider. In each and every one of these cases, you have recognized that if you want professional results, the only way you are going to get them is by engaging the services of an expert in the field. But, in all of these cases, there’s always more than one expert available. So, if you want

December 28, 2016 No Comments

Did you know?

4 Holiday Traditions Around the World

As we move into December, we arrive at the season of holidays. While in some parts of the world, Christmas is perhaps the most heavily marketed and promoted, it is far from the only celebration during the winter season. Here are four traditions from all over the globe that may be different from what you’re used to celebrating. Merry KFC Japan doesn’t celebrate a Judeo-Christian Christmas, being primarily a Shinto and Buddhist nation, but that didn’t stop enterprising advertising agencies from creating a new December tradition. That tradition is to

December 21, 2016 No Comments

Did you know?

La Rentrée And What It Means To Translators

One of the biggest challenges for translators is effectively conveying the meaning of a term or concept that is highly localized and specific to a single language. In France, la rentrée is a perfect example of this, and it highlights just how tricky it can be to complete a good translation and ensure that it fully gets the original point across. What is La Rentrée ? Literally, la rentrée translates into ‘the return’. But for those in France, the term goes much deeper than this. It is primarily a signal

December 14, 2016 No Comments

About ITC

ITC France translates U.S. Election Articles

ITC France’s teams met the challenge of immediately translating articles written in four languages by European correspondents for seven daily papers covering the U.S. elections. The LENA (Leading European Newspaper Alliance) organization includes seven of the most prestigious European daily papers: La Tribune de Genève and Tages-AnzeigerEl Pais for Spain, Die Welt in German, La Repubblica in Italy, Le Figaro in France, and Le Soir in Belgium. The organization’s goal is to share journalistic expertise and promote quality journalism in Europe. For one of their recent collaborations, correspondents from the

December 8, 2016 No Comments

Tips & Advice

4 Reasons Your Bilingual Employee Is Not Your Translator

Language, like writing or mathematics, has some simple, fundamental rules that often give people a false impression that understanding the basics means you’ve mastering the entire discipline. Because of that, some believe that the idea of translating content from one language to another is a simple affair, and if they have a bilingual employee within their company that just happens to speak the language the company works with, but is also fluent in a language that same company is targeting for marketing purposes, this amounts to getting a free translation

November 23, 2016 No Comments

Did you know?

Crucial communication: 3 Reasons Why We Like Arrival

As providers of professional translation services, we have a clear understanding of just how crucial it can be to make sure you are understood when you and a person you’re trying to communicate with don’t speak the language. However, we realize this is not something everyone gives much thought to. That’s why it’s a pleasant surprise to us that there is an upcoming, critically-acclaimed science fiction film that highlights this theme. Here are three big reasons why this film is great for anyone interested in language and communication. Communication Is

November 16, 2016 No Comments