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Explore our articles for news about the translation industry and tips for managing your multilingual projects.

Accessibility

What are SDH Subtitles and Closed Captions?

DUN-DUN…DUN-DUN…DUNDUNDUNDUNDUNDUNDUNDUN Terrified yet? Music, sound effects, and other audio elements are an integral part of movies like the 1975 American cult classic Jaws, instantly evoking a particular atmosphere. The same is true for a wide variety of content ranging from corporate videos to video games. So how do media companies, and anyone else who creates video content, make sure people who are d/Deaf or hard of hearing can enjoy the same spine-tingling experience? And what about other people who watch video content with the sound off? Fortunately, there’s a solution:

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Hybrid team meeting with five people around a conference room table and nine people on a large screen
Intercultural Competence

How Intercultural Competence Drives Business Performance

Today’s the first meeting with your new product development team after the merger. Energy is high as three of your team members settle in around the conference room table and the rest pop up on the screen. You take a deep breath and start introductions. An hour later, things are going off the rails. Your French project manager keeps interrupting, your Japanese subject matter expert hasn’t said anything yet, and your German purchasing coordinator keeps checking his watch. Finally, your American engineer turns to you and says, “See, I told

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Screenshot of a white man wearing a dark shirt in front of a green screen using American Sign Language
Accessibility

How Sign Language Content Creation Supports Accessibility

What kind of experience does a person who uses sign language have with your company? Can they easily understand your communications?Sign language content creation is an essential solution for businesses and organizations that want to make sure everyone can access their services and products in the format that works best for them. It is also a great way to remove barriers that make life more difficult for people who are Deaf or hard of hearing and communicate primarily in a sign language.In this article, we’ll take a deep dive into

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Screenshot of a video guide in French Sign Language
Accessibility

How a French Cultural Site Makes Museum Visits Accessible

The Fondation Musée Schlumberger, located at Château de Crèvecœur-en-Auge, is setting an example for heritage sites worldwide with their commitment to accessibility for all. For more than 15 years, Alix Alduc-Barbat has played a central role as collections manager and accessibility coordinator. In this interview, she gives us an inside look at one of her most memorable projects: creating a video guide in French Sign Language in collaboration with ITC Global. Read on to learn how this initiative helped the foundation take cultural inclusion to the next level thanks to

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Accessibility

PDF Accessibility: How to Make an Accessible PDF and Why You Should

Digital accessibility is a top priority these days since so much happens in digital spaces. But lots of people still don’t realize how important it is to make their PDFs documents accessible. This is essential knowledge for companies, government agencies, and individuals who want to follow accessibility standards and provide equal access to their content. In this article, we’ll explain why it’s important to make your PDFs accessible, how to create an accessible PDF, and what best practices to follow when creating PDFs. What is an accessible PDF? An accessible

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About ITC

GALA 2024: Unspoken Barriers to GenAI Adoption

Localization Engineering Manager Thomas Mosley represented ITC at the GALA 2024 conference, hosted April 21-23 in Valencia, Spain. Read on for his insights on how generative artificial intelligence (GenAI) is impacting the globalization and localization industry. The GALA 2024 conference was inspiring and informative. I gained valuable perspectives from industry leaders, tech providers, and other language service providers, while also stepping back and reflecting on where the language industry stands and where we are heading. Here are a few of my key takeaways. First, I noticed some confusion over what

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Audio and Video

4 Tips for Success Every Voiceover Artist Should Know

Voiceover opportunities are everywhere these days. Many years ago, typical voiceover work included kid’s cartoons and Kung-Fu movie dubbing. Modern technology, however, has opened up multiple voiceover opportunities such as: GPS navigation systems Corporate training videos E-learning software Video games Telephone message services Television and radio advertisements The list is endless, especially when localization services are included. Four Tips for Voice-Over Success There are still voice-over opportunities for cartoons and Kung-Fu movies, but with so much more voice-over work available, people with a creative interest in the arts should consider

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Tips & Advice

Keep Your Content and Expand Your Reach with Multilingual SEO

Securing your future in business means expanding your world. Foreign markets won’t know who you are if they can’t understand what you’re about. But what if you’ve done all of the hard work of setting up your website for a global audience, translated your content for readability, and still aren’t getting the traffic you think you should be getting? Find Relevant Keywords for Your Target Country Multilingual keyword research lets you see what’s hot in the language you’re working with. SEMrush stresses the “importance of doing language specific keyword research

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International development

How Globalization can Pose HR Challenges

Those in the HR industry face challenges each day. It’s no longer just about hiring the person with the best qualifications. It’s about qualifications, experience and what each individual can bring to the company. Many HR departments are looking for people whose values align with the company culture and vision, which must be determined before the application process can even begin. Common Qualities for Today Some of the most common qualities that many companies are seeking these days include: The ability to be proactive A passion for what you do

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Did you know?

The Many Languages and Writing Systems of China

With a population of about 1.4 billion people and an area of land that covers about 9,600,000 square kilometres, it’s no surprise that China is the world’s most populous country. Many people are under the assumption that all of those people must speak a common language: Chinese. But language in China is a bit more complicated than that. The Many Languages of China Mandarin is the official language of China. It “is the most widely spoken native language in the world: nearly a billion within China alone and 1.2 billion

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Audio and Video

Meet Your Audience Where They Are With Video Localization

Video is one of the fastest growing mediums around the world. People consume video at their homes and on the go. According to Blue Corona, “Web-based content is viewed more frequently and at a higher volume than TV-based content. U.S. Internet users spend an average of 15 hours each week with digital video.” Word Stream offers some additional statistics to consider: 82% of Twitter users watch video content on Twitter YouTube has over a billion users, almost one-third of total Internet users. More than 500 million hours of videos are

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Translation

8 Menu Translations With Unappetizing Results

One of the many industries for which we provide translation is the restaurant industry. It’s a tricky field to work in, but our professional translators are up to the task. You might be surprised to learn that not all dishes on a menu actually have a direct translation. Without a translator’s professional culinary knowledge and experience, your dish might have a surprising name. Fun Food Fails Travel + Leisure believes that “one of the best ways to experience a culture when you’re traveling is to eat in the mom-and-pop, hole-in-wall

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Did you know?

Earth Day Celebrations Around the World That Keep the Planet Healthy

Every year, on April 22, people the world over take a day to focus on one thing: the earth. It’s called Earth Day because it’s a day to focus on the environment and how the general public can work together to protect it. It All Began Nearly 50 Years Ago The first Earth Day was April 22, 1970. Founder Gaylord Nelson, then a U.S. Senator from Wisconsin, was “inspired by the student anti-war movement, [realizing] that if he could infuse that energy with an emerging public consciousness about air and

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Did you know?

Finding French Around the Globe

You might believe that there is a high concentration of French speakers in Europe. And you would be correct, as 33.4% of the European population speaks it. You might also believe that the concentration of French speakers is the highest in Europe, but this time you would be incorrect. Of the 300 million French speakers around the world, 44.4% of them live in sub-Saharan Africa, and that percentage is growing daily. The Expansive Population of Francophones A Francophone is a person who speaks French, typically as their first language. Why

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