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Explore our articles for news about the translation industry and tips for managing your multilingual projects.

Accessibility

What are SDH Subtitles and Closed Captions?

DUN-DUN…DUN-DUN…DUNDUNDUNDUNDUNDUNDUNDUN Terrified yet? Music, sound effects, and other audio elements are an integral part of movies like the 1975 American cult classic Jaws, instantly evoking a particular atmosphere. The same is true for a wide variety of content ranging from corporate videos to video games. So how do media companies, and anyone else who creates video content, make sure people who are d/Deaf or hard of hearing can enjoy the same spine-tingling experience? And what about other people who watch video content with the sound off? Fortunately, there’s a solution:

June 17, 2025 No Comments

Hybrid team meeting with five people around a conference room table and nine people on a large screen

Intercultural Competence

How Intercultural Competence Drives Business Performance

Today’s the first meeting with your new product development team after the merger. Energy is high as three of your team members settle in around the conference room table and the rest pop up on the screen. You take a deep breath and start introductions. An hour later, things are going off the rails. Your French project manager keeps interrupting, your Japanese subject matter expert hasn’t said anything yet, and your German purchasing coordinator keeps checking his watch. Finally, your American engineer turns to you and says, “See, I told

June 6, 2025 No Comments

Screenshot of a white man wearing a dark shirt in front of a green screen using American Sign Language

Accessibility

How Sign Language Content Creation Supports Accessibility

What kind of experience does a person who uses sign language have with your company? Can they easily understand your communications?Sign language content creation is an essential solution for businesses and organizations that want to make sure everyone can access their services and products in the format that works best for them. It is also a great way to remove barriers that make life more difficult for people who are Deaf or hard of hearing and communicate primarily in a sign language.In this article, we’ll take a deep dive into

May 12, 2025 No Comments

Screenshot of a video guide in French Sign Language

Accessibility

How a French Cultural Site Makes Museum Visits Accessible

The Fondation Musée Schlumberger, located at Château de Crèvecœur-en-Auge, is setting an example for heritage sites worldwide with their commitment to accessibility for all. For more than 15 years, Alix Alduc-Barbat has played a central role as collections manager and accessibility coordinator. In this interview, she gives us an inside look at one of her most memorable projects: creating a video guide in French Sign Language in collaboration with ITC Global. Read on to learn how this initiative helped the foundation take cultural inclusion to the next level thanks to

April 23, 2025 No Comments

Accessibility

PDF Accessibility: How to Make an Accessible PDF and Why You Should

Digital accessibility is a top priority these days since so much happens in digital spaces. But lots of people still don’t realize how important it is to make their PDFs documents accessible. This is essential knowledge for companies, government agencies, and individuals who want to follow accessibility standards and provide equal access to their content. In this article, we’ll explain why it’s important to make your PDFs accessible, how to create an accessible PDF, and what best practices to follow when creating PDFs. What is an accessible PDF? An accessible

March 27, 2025 No Comments

About ITC

GALA 2024: Unspoken Barriers to GenAI Adoption

Localization Engineering Manager Thomas Mosley represented ITC at the GALA 2024 conference, hosted April 21-23 in Valencia, Spain. Read on for his insights on how generative artificial intelligence (GenAI) is impacting the globalization and localization industry. The GALA 2024 conference was inspiring and informative. I gained valuable perspectives from industry leaders, tech providers, and other language service providers, while also stepping back and reflecting on where the language industry stands and where we are heading. Here are a few of my key takeaways. First, I noticed some confusion over what

June 5, 2024 No Comments

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International development

The Growing Challenge of Good Communication—And Its Importance

Communication has always been a vital part of humanity. From the dawn of time until now, communication has driven our growth and advancement in every area. But today, it’s cultural differences that can impact your business in a huge way. Whether it’s a minor translation error or a cultural faux pas, professional connections can be negatively influenced when translation breaks down. It’s a huge challenge for your HR department, marketing department, and even your sales or research teams. When you are working on a global level, it’s vital that you

December 19, 2019 No Comments

Tips & Advice

The Heavy Cost of Translation Errors

Translation is something that many businesses and professionals today have to focus their attention on. Whether you’re trying to attract international customers, forge a relationship and partnership with another business, collaborate, or something else, it’s vital that you take the time to make sure that you properly translate all communications. The importance of using an experienced, accurate translator for all of your translation needs can’t be overstated. Your business demands error-free translations that aren’t just accurate, but also localized. Failure to do so can cost you big. Common Mistakes Businesses

December 10, 2019 No Comments

Did you know?

How One Little Word Can Mean So Much

Saying goodbye is never easy. This is especially true when you’re saying goodbye to someone— or something—that you’ve grown fond of. Good thing there are so many languages to choose from when it’s time to bid adieu. Origins of the Word Goodbye Around the time of the 16th century, the popular way of saying goodbye in English “was formed partly by clipping or shortening ‘God be with you,’ where people speak hastily or in shorthand, and partly by compounding, the practice of combining two or more words into one” (Columbia

November 28, 2019 No Comments

International development

Translate Your Brand to Meet the Masses

Translating your brand across borders can be a delicate process. Virgin explains the challenge faced by U.S. company Clairol when introducing their “Mist Stick” curling iron to a German audience: “mist in German slang means manure.” Another example of brand-gone-bad is when “American baby food company Gerber came up against a similar problem in France, a country where the word ‘gerber’ is similar to the slang word for throwing up” (Virgin). When launching your brand in another country, one of your top priorities should be understanding the local culture. Working

November 21, 2019 No Comments

Did you know?

Where did that phrase come from?

If you’ve ever weighed the pros and cons of a situation, you’ve experienced a popular word phrase. The same can be said if you’ve ever bit off more than you could chew. While only a handful of phrases like this might come to mind, there are hundreds of them used commonly around the world each day. So, if you’ve ever wondered why birds of a feather flock together, you’ve come to the right place. (Spoiler alert: It’s because birds stick with their own kind; it was first used in the

November 13, 2019 No Comments

Did you know?

Here’s What Happens When Words Have Too Many Meanings

If we’ve said it once, we’ve said it a thousand times: There’s more to translation than taking a word in one language, finding the meaning of that word in another language, and plugging it into a sentence. We recently looked at a list of words called homonyms, which are spelled the same and are pronounced the same, but have a totally different meanings. When taken out of context, they can produce quite the translation dilemma. But these are not the only words that can cause commotion when it comes to

November 6, 2019 No Comments

International development

Localization Takes Your Business to New Places

Did you know that 75% of non-English speakers won’t buy products from a business that doesn’t use their native tongue? As described in Medium, “The logic behind this is clear—you can’t buy what you can’t understand. And though in English-speaking countries we often have the assumption that everyone around the world speaks English, this, in fact, is not necessarily the case.” The Audience Matters to Your Business Your audience matters. What does your audience see when they view your website? Do they land on the home page and see words

October 29, 2019 No Comments

International development

Better Business Comes from Better Translation

A business that doesn’t have a longevity plan in place is a stagnant business. A business that wants to stick around for a generation or two (or more) needs to adjust and expand to larger audiences. The best way to do that? Translation. The best way to ensure good translation? A good language service provider. Translators Understand the Culture There are plenty of automated translation apps and technologies available today, but machine translation will only take you so far. An app can be good when you’re travelling and you want

October 23, 2019 No Comments