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Marketing & Communication

The Importance of Cultural Diversity in Marketing

Once upon a time, marketers catered to a particular crowd. Commercials and marketing campaigns were built upon the notion that all families contained a middle-class husband, wife, and two children living in a suburban area of the world. And they were white. Today’s Reality – Family and Culture Times have changed. Thankfully, most marketers have a realistic notion of what families look like today. There is no set definition of a family anymore; people from around the world are meeting on global dating sites and settling into different lives in

January 9, 2019 No Comments

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Better Listening Skills Lead to Better Translation

Communication skills go well beyond the ability to make people understand what you’re trying to convey. The abilities to read, write, and comprehend another language are essential skills for any good translator to have, but one of the most important skills is to be a good listener. According to UpWork, “Being a good listener is essential for being a good translator, and among the most important skills every translator should have.” This not only applies to the assigned content, but also to the assigned instructions. How much do you remember?

January 4, 2019 No Comments

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How is Christmas Celebrated Around the World?

It’s the holiday season. Of all the holidays that are celebrated in different areas on the planet, Christmas is one that many different countries and cultures take part in each December. Christians celebrate Christmas to commemorate the birth of Christ, but even those who are not religious join in the celebrations. Though it’s officially celebrated on December 25, some countries have traditions and festivities that mark the occasion throughout the month. Though it’s officially celebrated on December 25, some countries have traditions and festivities that mark the occasion throughout the

December 20, 2018 No Comments

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Different Words Can Make a Meaningful Difference

Language can be tricky. For example, there are many words in the English language that mean one thing in the United States, but something entirely different in another country. They might look exactly the same on paper, but are completely different when used in context. Jugez-en plutôt par vous-même : Consider these following words written in English that can create quite a different situation when used elsewhere: Gift. We all know that a gift is a good thing in English. In German, however, it means poison. In Scandinavia, it can

December 13, 2018 No Comments

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What Does it Mean When a Language is Dead, Endangered or Extinct?

A dead language is a language that some people still use, even if there are no native speakers of that language left. Latin was once a prominent language that many baby boomers in the United States were required to learn in high school, but as the years progressed, the language died out and most people didn’t give it a second thought until “Pope Benedict XVI announced his resignation in Latin in February” of 2013 (Boston Public Radio). Endangered and Extinct Languages An endangered language is one that is in danger

November 22, 2018 No Comments

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Taking Time to Be Thankful Around the World

Thanksgiving is a national holiday in the United States that occurs on the fourth Thursday of November each year. Legend has it that the “first Thanksgiving” was celebrated in November 1621, after the Pilgrim’s first successful corn harvest. The true history is rather different, especially from the point of view of the Wampanoag, the Indian nation on whose land the Pilgrims arrived. Ramona Peters, the Mashpee Wampanoag Tribe’s Tribal Historic Preservation Officer, describes the event: “The true history of Thanksgiving starts with a treaty.… It basically said we’d let them

November 20, 2018 No Comments

About ITC

ITC Global Ranked Among Top 100 Largest Language Service Providers in the World

ITC Global is thrilled to announce that Common Sense Advisory (CSA), an independent Massachusetts-based market research company, has ranked our company as a leader in the $46.52 billion global translation, localization, and interpreting services industry. ITC is the 98th largest language service provider (LSP) in the world, as well as a top-30 company in North America. Founder and President Céline Imbaud says, “We work hard every day to serve our clients, and breaking into the 100 largest LSP ranking demonstrates the success of our commitment to client satisfaction. We have

October 15, 2018 No Comments

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3 Facts About the English Language You Might Not Know

July 1st celebrates the confederation of the British colonies, uniting to form the Dominion of Canada. As many of the early settlers came from England, the language came along with them. The English language, however, has far deeper roots. The Language that Brings People Together Today, the English language is spoken around the world. It’s the first language of many people, but the second language of so many more. English is known as a common language that can bring two people together who do not speak the same primary language.

September 6, 2018 No Comments

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