Blog - Page 29 of 33

Marketing & Communication

Accurate Communication Across Cultures is About More Than Just Words

When translating content it’s always important to remember that communication across cultures doesn’t just mean an accurate translation of the words from one language into another. In order to convey your full message to an international audience your content should be localized and translated for each area. This is the only way your translations will mean exactly what you want them to no matter where in the world you share them. Language localization refers to the need to review all translated content for cultural appropriateness and sensitivity based upon the

8 July 2015 No Comments

Translation

The Benefits of a Multilingual Website and Why Every Business Should Have One

No matter what type of business you’re in, reaching as many potential customers as possible with your message is almost always the main marketing goal. Today, the internet makes this more possible than ever before. There are millions of people online at any given moment and they come from an ever expanding global population. How can you target all of these online users effectively? A multilingual website. Here are just a few of the reasons every business should have a multilingual website. Build Consumer Confidence People feel safer making online

24 June 2015 No Comments

Did you know?

Father’s Day around the world

Father’s Day is just around the corner. This special day set aside to honor dads is typically celebrated on the third Sunday in June in the US, where the tradition first originated. Many other countries celebrate on this day as well, but some observe Father’s Day on varying dates. After Anna Jarvis created the widely popular and commercially successful holiday of Mother’s Day, there were those who thought other family members should be similarly honored. Many thought a day to recognize Dad would be the best bet for success. Sondra

18 June 2015 No Comments

Translation

Don’t Skimp On Technical Translation

Translating content from one language to another is growing in importance as the world goes global and more information travels from one country to another. And while great care needs to be taken when translating content for general consumption, translation becomes an important, absolutely vital process with no margin for error when it comes to more technical content such as law, science and medicine. When it comes to technical translation, an error is not just embarrassing, it could fundamentally impede a legal or scientific procedure, with serious consequences for everyone

29 May 2015 No Comments

About ITC

Bom dia, e bem-vindos a Lisboa !

Those words marked the start of the 10th EUATC (European Union of Translation Companies https://www.euatc.org/) conference in Lisbon from April 23-24. ITC Global, new to the association, could not miss this opportunity to make a name for themselves with new partners and discover the latest technologies as well as evolutional and technical trends in the field. Located near the beautiful Vasco da Gama Bridge and the Tagus estuary, the conference welcomed 150 people from all over Europe with one goal in mind: listen to Fado music while eating delicious cod

22 May 2015 No Comments

International development

Success in the Global Marketplace Requires Professional Translations

Success in the Global Marketplace Requires Professional Translations With the technology and resources available today many companies are moving from a local market to a global one. No matter what type of business you’re in, if you want to succeed in the global marketplace, you must have access to accurate, professional translation and localization services for all of your content in order to reach your target audience no matter who they are or where they’re located. Clearly Communicate Your Message Clear communication is essential for businesses to succeed at every

20 May 2015 No Comments

Translation

Removing Language Barriers Through Translation Technology

With a global population of over 7 billion people and counting, it’s no surprise that there are over 6,000 different recognized languages spoken among us all. Add to this the unique customs of the various cultures on the planet and you’ve got some extensive language barriers to attempt to conquer in order to get to a place where everyone can communicate clearly with each other. Through the years translators have worked hard to remove these communication blocks, and today, they’re getting a big boost from technology. The Translation Tools of

20 May 2015 No Comments

About ITC

ITC at the 10th Anniversary of ELIA (European Language Industry Association)

The ELIA (European Language Industry Association – https://www.elia-association.org/) organized its 18th conference in Lyon on April 16-17 and was only a few kilometers from the ITC Global office. As an active member of ELIA, we had to attend in order to meet our peers and discuss trends in our profession. This event, which was held at Cité Internationale, welcomed more than 100 individuals from more than twenty different countries (Austria,USA, Spain, Russia, etc.). Despite its location, only a few French-speakers were present. First, the participants were invited to play a

29 April 2015 No Comments