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Explore our articles for news about the translation industry and tips for managing your multilingual projects.

A man wearing headphones and tinted glasses lays on a couch listening to a movie with audio description.

Accessibility

What is described video and how does it improve accessibility?

As video content becomes more central to communication, marketing, and entertainment, it’s more important than ever to create content that everyone can enjoy and appreciate. For individuals who are blind or have visual impairments, described video (DV) and audio description (AD) provide essential access to visual information that would otherwise be missed. When offered in multiple languages, it also removes cultural and linguistic barriers, allowing global audiences to engage with content on equal terms. In this article, we’ll explore what described video and audio description are, why they’re needed, how

July 7, 2025 No Comments

Accessibility

What are SDH Subtitles and Closed Captions?

DUN-DUN…DUN-DUN…DUNDUNDUNDUNDUNDUNDUNDUN Terrified yet? Music, sound effects, and other audio elements are an integral part of movies like the 1975 American cult classic Jaws, instantly evoking a particular atmosphere. The same is true for a wide variety of content ranging from corporate videos to video games. So how do media companies, and anyone else who creates video content, make sure people who are d/Deaf or hard of hearing can enjoy the same spine-tingling experience? And what about other people who watch video content with the sound off? Fortunately, there’s a solution:

June 17, 2025 No Comments

Hybrid team meeting with five people around a conference room table and nine people on a large screen

Intercultural Competence

How Intercultural Competence Drives Business Performance

Today’s the first meeting with your new product development team after the merger. Energy is high as three of your team members settle in around the conference room table and the rest pop up on the screen. You take a deep breath and start introductions. An hour later, things are going off the rails. Your French project manager keeps interrupting, your Japanese subject matter expert hasn’t said anything yet, and your German purchasing coordinator keeps checking his watch. Finally, your American engineer turns to you and says, “See, I told

June 6, 2025 No Comments

Screenshot of a white man wearing a dark shirt in front of a green screen using American Sign Language

Accessibility

How Sign Language Content Creation Supports Accessibility

What kind of experience does a person who uses sign language have with your company? Can they easily understand your communications?Sign language content creation is an essential solution for businesses and organizations that want to make sure everyone can access their services and products in the format that works best for them. It is also a great way to remove barriers that make life more difficult for people who are Deaf or hard of hearing and communicate primarily in a sign language.In this article, we’ll take a deep dive into

May 12, 2025 No Comments

Screenshot of a video guide in French Sign Language

Accessibility

How a French Cultural Site Makes Museum Visits Accessible

The Fondation Musée Schlumberger, located at Château de Crèvecœur-en-Auge, is setting an example for heritage sites worldwide with their commitment to accessibility for all. For more than 15 years, Alix Alduc-Barbat has played a central role as collections manager and accessibility coordinator. In this interview, she gives us an inside look at one of her most memorable projects: creating a video guide in French Sign Language in collaboration with ITC Global. Read on to learn how this initiative helped the foundation take cultural inclusion to the next level thanks to

April 23, 2025 No Comments

Accessibility

PDF Accessibility: How to Make an Accessible PDF and Why You Should

Digital accessibility is a top priority these days since so much happens in digital spaces. But lots of people still don’t realize how important it is to make their PDFs documents accessible. This is essential knowledge for companies, government agencies, and individuals who want to follow accessibility standards and provide equal access to their content. In this article, we’ll explain why it’s important to make your PDFs accessible, how to create an accessible PDF, and what best practices to follow when creating PDFs. What is an accessible PDF? An accessible

March 27, 2025 No Comments

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Tips & Advice

Translation Services During Global Emergencies

The rise of COVID-19 has taught the world many valuable lessons, and it has hit some countries much harder than others. However, over the course of the pandemic, one thing has become crystal clear: accurate translations are more important than ever. Effective translations matter when something as serious as COVID-19 affects the world. There are many different examples showing why it’s important to ensure that your translations are as accurate as possible. Consider the following to see just what we mean. As the pandemic began to increase in severity and

April 13, 2020 No Comments

International development

Crafting Content for a Global Market

Everyone who has ever encountered online marketing or multimedia marketing knows the mantra “content is king.” In the past, just stuffing a webpage with tons of keywords was enough to get the attention of those looking for a business or organization similar to yours. But things have changed, and today it’s important that any business or organization generates compelling, useful content in order to keep reaching their markets. But the world has shrunk, too. Today, you can reach a global market thanks to the Internet, fast and easy travel or

March 26, 2020 No Comments

International development

Translation is an Important Investment in Your Business

Businesses don’t succeed without spending money in the right ways and places. Of course, controlling your overall operating costs is incredibly important for your bottom line—spending too much without worry can destroy your business quickly. But it’s important that any business take the time to consider where they’re spending their money and how they can get the best value for their investment. It’s easy to assume that you should always go with the absolute cheapest translation you can find, but this isn’t the case. In fact, it’s better to look

March 25, 2020 No Comments

Tips & Advice

Getting Better Translation

Getting the right kind of translation service is important for any professional business or organization. No matter the overall focus of your work, making sure that you are able to present it to the widest range of people is very important. It’s also a challenge since today’s world is smaller than ever or at least more connected. Luckily, there are a few key tips that can help ensure that you get better translation results. If you need to communicate with clients and partners who don’t speak your language—with anything from

March 18, 2020 No Comments

Audio and Video

Voiceover Translations Benefit Global Business

Translation today involves more than the written word. More people are using translation services for localizing their audio and video projects. In a world where technology has given people instant access to live video reports and stories, there’s never been a better time to take advantage of the opportunity to use it for your business. Business Boosters Voice-over translation can increase your business as you go global. Your commercial marketing campaigns might go over well in the U.S., but how well will they be received in a part of the

March 14, 2020 No Comments

Translation

A Closer Look at Website Localization

We live in a world that is shrinking every day. Fast travel, quick shipping, and the rise of the Internet have all meant that it’s easier than ever before to reach the entire globe. And odds are that your website has already been viewed at least a few times by people outside your native country. While this is great news for businesses looking to expand their reach and maximize their potential, it also brings up a unique challenge: website localization. Understanding more about the basics of website localization is important

March 4, 2020 No Comments

Tips & Advice

Why Cutting Costs for Translation May Not Be Worthwhile

Every business or organization wants to cut its costs while driving up its profits. But sometimes, there are certain areas where scaling back on costs may not pay off. A perfect example of this is in translation. When a company needs to translate any kind of materials or multimedia, it’s easy to assume that you can do so without spending much money. This is largely due to things like automated translation tools or people advertising low-cost services online, both of which can make it appear as though your translations will

February 26, 2020 No Comments

Interpretation

The Importance of Interpreting

It’s no secret that getting translation services for your business is incredibly important. But many business leaders may not realize how important it is to partner with a global translation service that can provide more than just translation services. A full suite of language services that include interpretation, audio video services, SEO and more will save time and ensure your business partner can meet all your language needs. Language is a complex thing, with entire college programs dedicated just to the study of how we communicate. And when it comes

February 19, 2020 No Comments