Blog

Explore our articles for news about the translation industry and tips for managing your multilingual projects.

About ITC

GALA 2024: Unspoken Barriers to GenAI Adoption

Localization Engineering Manager Thomas Mosley represented ITC at the GALA 2024 conference, hosted April 21-23 in Valencia, Spain. Read on for his insights on how generative artificial intelligence (GenAI) is impacting the globalization and localization industry. The GALA 2024 conference was inspiring and informative. I gained valuable perspectives from industry leaders, tech providers, and other language service providers, while also stepping back and reflecting on where the language industry stands and where we are heading. Here are a few of my key takeaways. First, I noticed some confusion over what

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Interpretation

Interpretation for everything, everywhere, all at once

Need on-demand interpretation so everyone gets the right information in their language? ITC Global is your partner for consecutive over-the-phone and video-remote interpretation available 24/7/365 in 300+ languages (including American Sign Language for VRI). Plus, our OPI and VRI services are HIPAA compliant, so you can trust all communications remain confidential. We also offer a full suite of onsite and virtual interpretation services for any event, no matter where you find yourself. Not sure what kind of interpretation is best for your situation or event? Check out our infographic below.

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Did you know?

The Ethical Quandaries of Translation: Navigating Source Text Faithfulness and Cultural Sensitivity

The complex art of translation, which involves transposing a message from one language into another, poses critical ethical questions. Translators have to navigate being faithful to the source text while transmitting the meaning of a message in a way that fits a specific cultural context. In this article, we’ll explore the ethical challenges that surface when translating a text, highlighting the issues translators face in their quest to make a text accessible to everyone while remaining true to the source. Why Staying Faithful to the Source is an Ongoing Challenge

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2024 Olympic Games in Paris Celebrate Sports and Linguistic Diversity

Linguistic diversity at the Olympic Games is a fundamental aspect of this global event, which brings together athletes, officials and the media, as well as more than 11 million tourists from around the world, highlighting the global community’s linguistic richness while celebrating excellence in sports. During July and August 2024, Paris will transform into a majestic theater for the 206 nations gathering to celebrate athleticism. Media coverage plays an essential role in building bridges between the different languages and cultures represented. More than 26,000 written press, TV and radio journalists

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Did you know?

What is the future of the translation industry?

One might think that the future of the translation industry is uncertain. The rise of new technologies like artificial intelligence, the global economic slowdown, and the omnipresence of English in our daily lives are all factors that could threaten the translation industry. But whether it’s international commerce or leisure activities, translation continues to bridge the gap between languages, enabling individuals and organizations to connect and understand each other. In this article, we’ll explore the importance of the translation industry and how it continues to evolve in response to the ever-changing

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About ITC

ITC Global Partners with Easygenerator to Localize E-learning and Knowledge Sharing

ITC Global is pleased to announce we are partnering with Easygenerator to help global businesses deliver localized e-learning with a user-friendly authoring tool. Easygenerator customers can now access ITC Global’s localization and translation services to speak their learners’ language through professional human and AI-generated translation, audio and video localization, multilingual graphic design and more. And ITC Global clients benefit from a more agile tool to create e-learning courses using this award-winning platform. Translating and localizing e-learning materials makes them easier to understand and more relevant, which has several benefits for

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Translation

Your Language Service Provider Team

Does your business have plans to expand? There’s a good chance that it does. And in the event of that, you’ll need to consider taking up with a language service company, rather than just an individual translator. Now, this is important; there are high-quality freelance translators out there that produce great work and, in many cases, they may just be that “best fit” for your business. However, Linguistic Resource Specialists are guaranteed to have the tools and resources that many others may not. And these tools are certainly necessary in

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Translation

ITC & Your Non-Profit Organization

Is your brand or company a non-profit? If so, what this means is that you’ll want to ensure that you and your organization are as marketable as possible. And, in ensuring this, you’ll need to embrace cultural concepts that help you bridge the linguistic gaps that limit so many other organizations. You want your non-profit’s hand to be far reaching. ITC Global can help you get there. Non-Profits & Charity Organizations These organizations rely heavily on visibility increases so that they’re able to reach audiences on a global level, increasing

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Tips & Advice

How To Know Your LSP Is Dedicated To Your Project: Queries

We cover many tips on our blog about what you should look for in a quality translator. One of which is that the language service provider in question should ask questions. They should do everything possible to get a really firm feel for your project’s needs and requirements. Here is a little insight about the necessity for a Q&A prior to and during your project’s completion. You should be able to ask your Language Service Provider questions—yes. However, the opposite should also be true. They shouldn’t worry that asking questions

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Marketing & Communication

Projects You Didn’t Know You Needed Translated: Social Media

Ivy Lun, author of this Forbes Magazine article, says, It’s estimated that half of all communication that takes place on the Internet is done in the English language. This can seem, in some ways, positive. And it is! It means you, as an English-speaker, have a lot available to you. However, as a business or brand, what this means is that, if your website is operating only in English, you’re missing 50% of the Internet community with your reach. Social media, such as networking sites, web ads, online PR announcements

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Tips & Advice

3 Reasons Why Professional LSPs Can Benefit You

Are you a business or brand? Do you sell products or services? Do you sell them internationally? If you answered YES to these questions, you’re a prime contender for Professional Translation Services. You’re probably well aware that many companies use nothing more than an advanced MS Word application, delegating much of their translation needs to an in-house staff member who is bilingual. While this is fine, we here at ITC Global want to enlighten you as to why you should make the investment in professional Linguistic Services and how it

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Tips & Advice

3 Things To Know When German Is Your Target Language

Translating from any source language into German should always yield a result that appears as though the source document was, itself, written in German originally. Damage on a technical and legal level are real issues that can occur if the translation style is inappropriate or is wrongly translated (mistranslated), affecting both the translator’s and the company’s credibility. Go confidently into your German translation process knowing these 3 basic tips. Germany Is The 3rd Largest Economy Worldwide What this means is, there is a solid foundation in place for market growth.

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Did you know?

The Importance Of Dialect In Translation

When you’re looking to hire a translation service provider, you should be sure to find someone that will focus on the details—Details such as the differences in dialect. To demonstrate the importance of this, the following are a couple examples of dialect differences for the same language. Mandarin & Cantonese Mandarin and Cantonese are not different languages. They’re both dialects of the same language—Chinese. That they’re different languages is a very common misconception. Given that, you’ll want to bring a translator onto your team that can sight and handle the

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Did you know?

Localization & Why You Definitely Should!

Localization is the process of making effective communication among the masses, more obtainable. It is the overall process of target studying a specific culture, and then adapting products or content for a specific market. Translation is simply one part of many that make up the localization process. Other Localization Tips To Consider : Images & colors must be culturally appropriate (For example, Western civilization may equate the color green with nature, while Eastern civilization may equate it with religion) Software & products must perform accordingly Translated words must maintain cultural

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